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advice, business coaching, CT., customer service, increase profit, new york, Putnam County NY, retail, retention, store uniforms, Westchester County NY

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Recently a well know fast food franchise opened in my neighborhood.  I was very excited about visiting the new store.  They sell everything from soup to sandwiches and breads and are very well known. 

 I walked in with great anticipation and high expectations.  Unfortunately, my expectations were crushed by a sense of disorganization.  The service was friendly, however, there was something off.  I realized that the employees were not wearing any sort of uniforms, which immediately struck me as unprofessional. This which added confusion and a lack of conformity to the setting.

It is vital that employees of a small businesses have a unified look in order to emphasize the presence of “a team”.  This can be accomplished simply and at little cost; formal uniforms are not necessary.  Everyone can wear the same color slacks and matching T-shirts each day.  A professional, unified appearance lets your customers know that you are organized and attentive of their needs.  In a business, the basic uniform is a necessity to look more professional.  Although it goes without saying, hygiene is so important!  Customers respond better to people who are neat and clean.  The appearance of employees is a direct reflection of the business. 

An important item that can be used for businesses is name tags – Make it easy to tell who you are speaking with.  Name Tags are a simple, yet very professional tool which shows consistency.

When a customer walks into a restaurant and sees a neat clean group of people who are all identifiable by similar clothing, they have a sense of security.  It is easy to approach a customer service person and ask for help. 

No matter what items you have in your store,  employee presentation and appearance is key.

Important Business Uniform Items :

• Solid tops are best
• Everyone wears the same color pants
• No jewelry
• Hair should be well groomed and pulled back ( for a resturant)
• Minimal Makeup
• Clean – Well trimmed nails
• Neat shoes

Disney does this to a tee.  If it’s good for Mickey’s employee’s, it’s good for you!